I HATE to admit this, but I was a fraud!
When I started my first business I worked with anyone that came along. I basically went from deciding to start my own business to working for anyone and everyone. I remember one night as I finished for the day; I checked my calendar for the next day’s schedule and felt my heart sink as I realized which client I was booked with. A sense of dread filled me.
I had to drive 45 minutes to get to his ‘home’ office. He had a dog that was quite vicious and they had to barricade the dog so he couldn’t get to me; I had to ask someone to hold the dog while I went to the washroom which felt quite embarrassing and I was quite convinced this client was only interested in money and not servicing his clients with integrity, which didn’t sit well with me.
And with all of that, I went every month for a year to his office. The idea of ‘firing’ this client seemed foreign to me. And yet, I remember telling people how ‘I got to choose who I worked with’ which was one of the benefits of having my own business. Boy, what a fraud I was! It took me months to get up the courage to stop working for this client and when I did, I never got paid for my last invoice which wasn’t a surprise!!
What I learned from that experience is I had to start back at the beginning and build a foundation for my business based on who I was, what I wanted, and who I wanted to work with.
I believe in building a business based on passion and purpose. The more defined this is and the better you communicate it, the more your ideal client will naturally come your way.
So, why not start at the beginning by answering these questions:
Building a Foundation for a business you LOVE:
Who are you?
Why did you start your business?
What is the passion that drives you to get out of bed?
What would your life look like if you were working with people you respected and you were making the money you wanted?
It is so tempting to just avoid this step and go from passion directly to selling. I was so focused on just getting someone in the door that I didn’t care who they were or what they did. This really was lying to me. I don’t want to work with just anyone. And neither do you.
If you try to market to everyone, you will end up appealing to no one. As unfortunate as that may sound, that is the #flippintruth!
Start asking yourself some tough questions, like:
- Who do YOU want to help?
- Why do you want to help them?
- What problem do you solve?
- What results can you deliver?
- How do you deliver the results?
- What do you charge for solving their problem?
Once you have answered all of these questions, you will have the basic foundation for designing a business you will love.
How many times have you said, “My business could get really big if I could just find the right clients”? If you have, you’re not alone. There’s not an entrepreneur that I know who hasn’t had that thought, at least once.
There are certain people who will absolutely love your product or service and rave about it. And others? Well, they simply won’t see the point or value in what you’re offering. It’s for this very reason that it’s so important to identify your ideal client and market to them!
Your ideal client is someone who gets their exact needs met by what you are offering!
If you need help sorting this out, sign up for a Complimentary ‘Defining my Ideal Client’ Session today.